Minneapolis, Minn. -- Rally America, the newly formed sanctioning body exclusively dedicated to U.S. Stage Rally, is pleased to announce the engagement of M360, a New York based marketing company. M360's mission is to bring increased exposure to the sport, and to enhance the Rally experience for all participants of Rally including fans, teams, organizers and sponsors.

M360 was chosen based on their track record of bringing innovative support to national marketing initiatives. Their experience includes the development and execution of exciting and engaging live events, broadcast programming, advertising and promotions for top names in sports, music, video gaming and popular consumer products.

M360 will develop new opportunities for sponsors that offer increased value and bring measurable results.

"By offering programs that make sense for sponsors, we can bring needed funding to Rally, which will be utilized to raise the level of competition, entertainment and provide a better overall experience for everyone involved." -- Edward Greenberg, President M360

Another top initiative for M360 is to keep a close eye on what is and isn't working in the existing efforts towards the promotion and marketing of Rally.

"It is important that we provide the necessary tools and infrastructure for teams and organizers to secure and retain sponsorship. Topping the list of near-term initiatives in this regard is the development of compelling marketing materials, exciting promotional opportunities, and improved press and broadcast coverage." -- Martin Prew, Creative Director/Marketing Promotions M360

M360 will work to develop alliances with like-minded sports and interest groups in order to bring more fans and support to Rally.

In moving forward, M360 and Rally America view communication with the rally community as the cornerstone in building a successful foundation for Rally marketing initiatives.

"As we set out to grow and improve Rally in America, we are eager to hear the concerns of the organizers, teams, volunteers and fans so that we do our best to push Rally in the right direction." - Doug Havir, President Rally America

M360 and Rally America welcome your feedback and participation. Please feel free to contact M360 at: [email protected]

Contact information:
J.B. Niday, Managing Director Rally America, Inc. Tel: +1.763.553.2742; [email protected]